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These SEO Terms & Conditions (“Agreement”) explain the expectations, responsibilities, and limitations associated with SEO services performed for Mirage Tanning Salon (“Client”) by any SEO provider, consultant, contractor, or marketing partner (“Provider”).

1. Scope of Services

Provider may perform SEO services including, but not limited to:

  • Keyword research relevant to tanning services

  • On-page optimization (titles, meta descriptions, headers, image alt tags)

  • Local SEO improvements for Indiana-based searches

  • Google Business Profile optimization

  • Content recommendations or creation

  • Technical SEO adjustments

  • Backlink development or directory submissions

  • Monthly reporting and performance tracking

Any work not listed must be agreed upon separately.

2. Client Responsibilities

Mirage Tanning Salon agrees to:

  • Provide timely access to website platforms, hosting, analytics, and accounts

  • Provide accurate service descriptions, pricing, photos, and branding materials

  • Review and approve content when requested

  • Notify Provider of any website changes made by third parties

  • Maintain valid hosting and domain services

Failure to provide requested information may delay SEO progress.

3. Payments & Billing

  • SEO services are billed monthly at the agreed rate.

  • Payments are non-refundable once work has begun for that billing cycle.

  • Late payments may result in paused or delayed service.

Additional services beyond the agreed scope may require separate fees.

4. No Guarantee of Specific Results

The Client understands:

  • Search rankings, traffic, and timelines are influenced by factors outside Provider’s control.

  • No SEO provider can guarantee #1 rankings, specific traffic increases, or exact results.

  • Search engine algorithms change regularly, which may impact performance.

Provider will use industry-standard best practices but cannot guarantee outcomes.

5. Limitations & Third-Party Factors

Provider is not responsible for issues caused by:

  • Hosting downtime

  • Third-party developers, plugins, or website changes not performed by Provider

  • Prior SEO work done by another company

  • Sudden algorithm changes

  • Platforms outside the Provider’s control (Google, Bing, etc.)

6. Intellectual Property

  • All SEO-related content created by Provider becomes the Client’s property after full payment.

  • Provider may reference non-sensitive results or visuals in a portfolio unless Client requests otherwise.

7. Confidentiality

Both parties agree to keep login credentials, business data, analytics, and proprietary processes confidential.

8. Term & Termination

  • Agreement continues month-to-month unless otherwise specified.

  • Either party may terminate with 30 days written notice.

  • All unpaid balances must be paid before termination is finalized.

Work already completed remains non-refundable.

9. Liability

Provider is not liable for:

  • Loss of revenue or business resulting from SEO performance

  • Website errors, downtime, or security issues

  • Third-party integrations or software failures

Provider’s total liability will not exceed fees paid during the previous 30 days.

10. Indemnification

Client agrees to indemnify and hold Provider harmless from claims related to:

  • Client-supplied content

  • Misrepresentation of services or pricing

  • Website compliance issues unrelated to SEO

  • Local, state, or federal advertising regulations

11. Governing Law

This Agreement is governed by the laws of the State of Indiana.

12. Acceptance

By hiring an SEO provider, approving a proposal, or paying an SEO invoice, Mirage Tanning Salon agrees to these Terms & Conditions.

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